Objectives of International Herbal Fair (Van Mela) 2025 Bhopal

Promotion of Minor Forest Produce (MFP):

• To create awareness and market opportunities for forest-based products such as honey, herbs, gum, tendu leaves, mahua, and other natural resources.
• To increase the income of forest dwellers by improving the trade and value addition of MFP.

Empowerment of Forest Communities:

• To empower tribal and rural communities, particularly women, who are primary collectors of forest produce.
• To provide a platform for them to directly connect with buyers, cooperatives, and industries, reducing dependence on middlemen.

Encouragement of Sustainable Forest Management:

• To promote sustainable harvesting and conservation practices.
• To raise awareness about biodiversity and the importance of forest preservation.

Promotion of Herbal and Ayurvedic Industries:

• To showcase and support Ayurvedic, herbal, and organic products made from forest produce.
• To encourage scientific research and industrial development in the herbal sector.

Business & Trade Facilitation:

• To provide a national and international platform for buyers, sellers, manufacturers, and exporters in the forest-based and herbal sectors.
• To strengthen market linkages and foster trade partnerships at the domestic and global levels.

Cultural and Educational Exchange:

• To display the rich tribal culture, crafts, art, and traditions of Madhya Pradesh.
• To organise workshops, exhibitions, and seminars on forest conservation, herbal medicine, and sustainable livelihoods.

Public Awareness and Health Promotion:

• To offer free Ayurvedic health check-ups and consultations, spreading awareness about natural healing.
• To educate visitors on the benefits of herbal and organic lifestyles.